I saw this in the Evening Standard a few days ago and was exasperated beyond belief. I couldn’t believe that this made it through their advertising department to print and I was going to blog on it but I held off. Now its shown up in the Metro this morning and I seriously cannot believe that NO ONE has noticed what its implying and just how….this is the year 2013 right? Did I accidentally stumble into a TARDIS and arrive in a time before feminism happened?
…if you are not SERIOUSLY questioning the mental state of your fellow man after seeing this advert then you’re beyond help, I’m sorry. At first you may think “okay, so its saying, she’s homeless because she’s spent so much money on shoes” but then why is she naked behind a bit of card that says “aaaaanything for shoes”? I mean, yeah maybe she can’t afford clothes because she’s bought too many shoes but her pose and the “anything for shoes” just makes you immediately think that that’s what this advert is saying: women are whores for some good shoes……women will let you fuck them in exchange for shoes…….
….aaaaand society has failed right there, I’ve pinpointed the moment when some marketing fuck officially doomed mankind by not realising what a monumentally insulting advert this is.
Really, if this can go all the way from conception, to pitching, to shoot, to production, through the Evening Standard’s marketing commissioning through an editor to FUCKING PRINT right the fuck in front of me calling women prostitutes for shoes…….and for that entire process to happen AGAIN in the Metro a few days later………in two thousand and thirteen…really, am I wrong here?
Yes I would call myself a feminist, in the sense that I think women should be paid equally, have all the same rights and freedoms as men and not be judged purely as a sex object by men, and yes I also agree that people who aren’t a member of a certain group of people telling them what to be offended by sound incredibly patronising like I am right now. But please tell me I’m not alone in being gobsmacked by this. Is this completely inoffensive and harmless?
And also look at this altered version I’ve done below and tell me if it does anything to the tone of this advert whatsoever