Currently a long way off from the eventual position in his tale of rise to fame and fall to wanking off international businessmen for pennies in alleyways (don’t kid yourselves, that’s where he’s headed), Justin Bieber is all over the press at the moment having a very public mid-life crisis.
The paper I read on the way to work in the morning, The Metro, was one of probably all the papers to print snapshots of Justin Bieber’s arse as he was prepared for a strip-search at an airport. I’m not going to print the picture here because unlike the editors of the Metro; I understand that my target audience doesn’t want to see Justin Bieber’s arse at the best of times let alone the worst of times, like say the morning commute to work or when a loved one’s died of thrombosis.
However people do give a shit that Justin Bieber’s arse is displayed prominently for us to gawp at. There must be call for it because it’s there. Surely that’s how it works?
Someone saw Justin Bieber’s arse and thought: “If I take a picture of this, I could sell that picture to every single media outlet in the world. Just think, Justin Bieber’s arse will make me money. When I’m sat down to dinner with the wife and kids, I will literally be eating on Justin Bieber’s arse”.
……I’m very sorry for that mental image.
The question is how much do people really care? You’re still going to end up reading the paper whether Justin Bieber’s arse and other wank about celebrities is printed in it or not. Celebrity gossip magazines cater for people that gasp “ermegerd! Nicki Minaj ate a sandwich!” or “WTF? Kate Moss has a weird pimple on her bum!” Why is it printed in a newspaper?
Well a newspaper is there to cater for not just news, but a plethora of daily activities the reader might be interested in; TV, relationships, sport etc. It’s all based on speculation as to what their target audience will find compelling enough to direct their eyeballs at for thirty seconds. As I just said though, people that care when a celebrity gets their bum out are already catered for by specific publications and would probably rather spend their time with what they believe are more important things than reading a newspaper. Like eating snails, farting and stuff like that, I don’t know what people that don’t read newspapers do.
What I’m basically saying is that Paparazzism and newspapers don’t really mix. I am all for newspapers talking about shit that doesn’t really matter as opposed to depressing you, like say printing an article about a puppy getting stuck in an air vent over some Middle Eastern peace treaty. However a publication mixing celebrity gossip with actually important bits of news doesn’t really work logically.
Is it in aid of making people who don’t care about the news aware that important shit is happening whether they care or not as they’re flicking through to the juicy bits? Or maybe it’s the other way around, maybe it’s trying to make me, a man who really doesn’t give a shit what celebrities do in their spare time aware of what they do for reasons that currently elude me. There must be a reason these two completely unrelated areas are mixed together in Newspapers without any attention paid to news and celebrities being two separate areas of interest.
Maybe it matters just as much that I, a person that cares about news, sees unimportant celebrity gossip as someone who doesn’t care about news sees the news alongside the celebrity gossip. Maybe it’s there to foster harmony between those that care about news and those that care about celebrities because these two things really are polar opposites. Maybe it’s all in aid of helping us all get along…
…or maybe its because newspaper editors are vapid cretins who just see Justin Bieber’s arse and think “people are fucking retards, of course they want to see famous people’s backsides”…that’s probably it.
So what have learnt from Justin Bieber’s arse? That whoever published the thing you’re reading thinks you’re stupid. Justin Bieber might as well have painted the words “DERP DI DERP” on his underwear. Then the message would have been clear and I wouldn’t have bothered writing this.
Have a nice day.